Brand Photography for Creatives

FAQ

WHAT ARE BRANDING PHOTOS?

Branding photos are images that tell your brand story and share your brand values. They should be instantly recognisable as yours – this visual language comes from a number of different factors, including (but not limited to) images of yourself, your branding colours, your products or art and images that speak directly of your brand mission, e.g. sustainability.

Brand photography allows you to visually demonstrate your story and capture your audiences’ attention and curiosity. It invites your audience to deep dive into the full story of who you are and what you do.

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WHY IS PERSONAL BRANDING PHOTOGRAPHY IMPORTANT FOR MY CREATIVE BUSINESS?

A personal branding photography session helps potential clients get to know and trust your brand, they get to know and trust you. When you develop a visual language for your brand, your audience learns what to expect from you, and in-turn it becomes easy for them to trust you.

In 2020, Forbes published a study that revealed consumers are four to six times more likely to spend with businesses that are purpose-driven. A personal branding photography session, along with a clear brand story, is the best way to communicate your personality and purpose to your audience.

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DO I REALLY NEED PHOTOS OF MYSELF FOR MY WEBSITE OR SOCIAL MEDIA?

YES! I know It can be daunting to post a ‘face reveal’ on instagram, I find it difficult myself. But, your brand is you. The best way to connect with and grow your community is to show the face behind the brand. It’s super powerful because when your audience sees that you are human and you are just like them, they feel like they know you and can trust you. Once they feel a connection to you they are far more likely to come to you with their problem than someone they don’t know.